Color Blind Films worked with Red Bull to produce a film encouraging people to start implementing fitness & exercise into their daily lives with small but effective choices. The story is told through Ida Mathilde Steensgaard, a Red Bull athlete who’s one of the world’s leading OCR-runners (Obstacle Course Racing) and the film served as the kick-starter for Red Bull’s campaign of activating people to lead a healthier life with seemingly small adjustments that make a big difference in the long run. Color Blind Films provided all assets for the campaign across all platforms and the hero film was released in both Danish and English to catch all audiences Red Bull has worldwide.
PRODUCTION COMPANY COLOR BLIND FILMS
DIRECTED BY JOLTTER & SALAH HADI
DOP & COLORIST SALAH HADI
1ST AC SEBASTIAN SANDNES
EDITING & SOUND DESIGN JOLTTER
SOUND MIX MIKKEL GROOS
STORY BY JOLTTER & SALAH HADI