Color Blind Films was commissioned to produce a campaign for Åbent Landbrug with the intention of giving Danish people digital access to experience what the local farming industry has to offer. Our job was to bring to life five unique stories about Danish farmers and exciting new projects that both younger and older viewers can enjoy - and so far our films have reached over 500.000 Danish people who have gained that much more knowledge and insights on how their food is produced and where it comes from.
PRODUCTION COMPANY COLOR BLIND FILMS
DIRECTED BY JOLTTER & MATHIEU LEVASSOR
DOP & COLORIST SALAH HADI
EDITING & SOUND DESIGN JOLTTER
Did you know the world-famous Japanese Kobe beef is also produced locally in Denmark? Or the fact that there's a huge organic cannabis farm in Jylland? Indeed - the first film highlights four very unique farmers with very unique and niche projects - showcasing that Denmark's farming industry has ambitious farmers with exciting projects that go beyond the regular milk, chicken and pig production people are used to seeing.
THE LIFE OF A FARMER
Meet Thomas Poulsen, a true family man and a farmer in 2nd generation from Southern Denmark. This film follows Thomas in his daily activities and tells a heart-warming story about a farmer with immense passion to what he's doing.
In the third film we meet Henrik Bertelsen who takes us on an exciting tour across his huge nature farm in Jylland. Henrik's life mission is to ensure the health and richness of Danish nature - not only for us, but also for the generations to come.
Denmark is a front-runner in creating and encouraging sustainable growth, and in this film we learn about four projects that are doing their share for the good of the global sustainability goals. From the world's first fully automatic field robot to innovative insect food production, this is the future of Danish farming.
MORE THAN MACHINES
Great artists love their tools, and in this film we let farmers talk about the equipment and machinery that helps them perform their daily tasks. The modern machines are big and powerful - but beyond the impressive looks, the tractors and harvesting machines ensure the Danish agriculture production is performed with the maximum efficiency.